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Don't Lose Business to Big Box Stores Because of Poor Cell Service
April 5, 2017
Estimated Reading Time: 3 minutesAs a small business retailer, you strive to differentiate yourself from big-box stores with personal service, quality products and a unique customer experience. For all the conveniences of modern big-box shopping, those brands simply can’t match the personal touches or mom-and-pop feel of a local business.
One area where big-box stores tend to surpass their mom-and-pop competitors is in the area of cellular connectivity. If your brick-and-mortar store is housed behind walls of, well, brick and mortar, those building materials may affect the cell signal strength in your shop. That’s a problem because a 2015 study found that 90% of shoppers use their phones while shopping in stores.Why is cellular signal so important? Customer engagement for starters, but also consider the lengths shoppers will go through to verify a purchasing decision: reading reviews, calling a friend, and comparing prices. All of those steps require a reliable in-store cellular connection.Even if you think you have reliable cellular signal in your store, heavy use of the cellular network in the building can overload your network. And if you think Wi-Fi is the answer, Wi-Fi-enabled stores are susceptible to connectivity issues and most shoppers avoid in-store Wi-Fi access over security concerns and cumbersome passwords.With a commercial cell phone signal booster, or passive distributed antenna system (DAS), in your store you can achieve enhanced connectivity for both your internal systems and your customers’ devices. From soliciting purchasing advice to checking online reviews, a strong, reliable cellular connection creates a more rewarding in-store experience and can help keep business from walking out the door to the nearest competitor.
One area where big-box stores tend to surpass their mom-and-pop competitors is in the area of cellular connectivity. If your brick-and-mortar store is housed behind walls of, well, brick and mortar, those building materials may affect the cell signal strength in your shop. That’s a problem because a 2015 study found that 90% of shoppers use their phones while shopping in stores.Why is cellular signal so important? Customer engagement for starters, but also consider the lengths shoppers will go through to verify a purchasing decision: reading reviews, calling a friend, and comparing prices. All of those steps require a reliable in-store cellular connection.Even if you think you have reliable cellular signal in your store, heavy use of the cellular network in the building can overload your network. And if you think Wi-Fi is the answer, Wi-Fi-enabled stores are susceptible to connectivity issues and most shoppers avoid in-store Wi-Fi access over security concerns and cumbersome passwords.With a commercial cell phone signal booster, or passive distributed antenna system (DAS), in your store you can achieve enhanced connectivity for both your internal systems and your customers’ devices. From soliciting purchasing advice to checking online reviews, a strong, reliable cellular connection creates a more rewarding in-store experience and can help keep business from walking out the door to the nearest competitor.